Chief Marketing Officer
Jaywalker Lodge
Kenneth C. Gooding (“KC”) is Jaywalker’s Chief Marketing Officer and a member of the senior leadership team. KC oversees Jaywalker’s strategic partnerships, brand development, and clinical outreach. He supervises the admissions, marketing and alumni relations teams.
Prior to joining Jaywalker, KC has served in high level roles in the addiction treatment industry including Business Development Executive at 449 Recovery in Mission Viejo, California, National Director of Business Development at New Method Wellness in San Juan Capistrano, California, and National Business Development Representative with Burning Tree Programs in Dallas Texas. KC served these organizations as a brand ambassador, executive level admissions counselor, family support specialist, and professional relations manager. In addition, KC has created and promoted multiple large-scale events within the behavioral health field including the Recovery Open, Recovery Cup and most recently the inaugural Winter Marketing Summit.
KC has served as state captain for multiple advocacy efforts within the state of California and in Washington, DC. He is a member of the NAADAC public policy committee, NAATP membership committee, State of Colorado Lead ASA and CCCTP steering committee. He actively coordinates legislative involvement at the local, state, and national level. As a dedicated advocate for our industry, he is an invaluable ally for our communities, our families, and our nation at large.
Workshop Session 2A: Enough is Enough: Setting New Trends in Ethics
Monday, May 20, 2024
1:45 PM – 2:45 PM MDT